Stop Chasing Clients. Start Growing Your Business.
The all-in-one booking platform for beauty pros who want to spend less time on admin and more time doing what they love.
December,
202516
/ Mon
17
/ Tue
18
/ Wed
19
/ Thu
20
/ Fri
Color
9:00 AM
Mia G.
Haircut
11:00 AM
Blowout
1:00 PM
Highlights
3:00 PM
Emma T.
Highlights
9:00 AM
Ava S.
Haircut
11:30 AM
Blowout
1:00 PM
Color
2:30 PM
Isla M.
Haircut
4:30 PM
Haircut
9:30 AM
Color
11:00 AM
Chloe K.
Blowout
2:00 PM
Highlights
3:30 PM
Luna S.
Color
9:00 AM
Luna Y.
Haircut
11:00 AM
Blowout
12:30 PM
Highlights
1:30 PM
Ella M.
Haircut
4:00 PM
Highlights
9:00 AM
Zoey A.
Haircut
10:45 AM
Color
12:00 PM
Ivy K.
Blowout
2:30 PM
Haircut
3:30 PM
Blowout
5:00 PM
Booking Type
Activity
Balayage
Haircut
Color
New Booking!
Mia Garcia
Highlights • Tomorrow, 3 PM
Everything you need to grow
Powerful features built for beauty professionals
Smart AI that handles bookings & replies automatically, so you never miss a client.
Beautiful, customizable booking pages that match your brand and make scheduling easy.
Collect deposits upfront to reduce no-shows and protect your time.
Automated SMS & email reminders that keep clients on schedule.
Keep client notes, photos, and appointment history all in one place.
Smart scheduling that syncs with your life and prevents double-bookings.
Just 1.0% platform fee on bookings. No hidden fees, no surprises. Clients pay the 3.5% + $0.30 processing fee, not you. Example: $100 service = $1.00 fee.
Reach clients with targeted campaigns to fill your books and boost rebookings.
Turn DMs into bookings that pay
"When are you free?" or "How much for highlights?" Instant reply. Boom — they book, they pay, and you didn't even blink.
get startedYour booking page,
your style
Choose from 16 beautiful pre-made themes. Minimal, colorful, gradient, or dark — customize your booking page to match your brand in one click.
Sarah's Studio
Hair stylist & colorist
90%
Reduction in no-shows
24/7
AI handles your messages
2x
Average booking increase
Your calendar: a before
& after
More clients, less chaos.
Before Willo:
Scattered
and stressed
After Willo:
Booked solid
and in control
From simple replies to
automated bookings
& payments
Set up in minutes or customize every detail.
Hey! Do you have any openings this Saturday?
Hi! Yes, I have 2pm and 4pm available. Would either work for you?
4pm is perfect!
Great! Here's my booking link. Just select your service and confirm with a deposit
REMINDER SENT
Appointment Reminder
Hi Sarah! Just a reminder about your balayage appointment tomorrow at 2pm.
Sent 24 hours before
Final Reminder
See you in 2 hours! Reply YES to confirm or call to reschedule.
Sent 2 hours before
BOOKING DEPOSIT
$25.00
How much do you charge for balayage?
Balayage starts at $180 for short hair, $220 for medium, and $280 for long. Includes toner!
What's available next week?
I have Tuesday 3pm, Thursday 1pm, or Saturday 11am open! Which works best?
Hey, I need to reschedule my appointment tomorrow
No problem! I have openings on Friday at 2pm or Saturday at 11am. Would either work?
Saturday at 11 works!
Done! I've moved your appointment to Saturday at 11am. See you then!
Get up and running in 3
simple steps
We make it easy to make it easy. No tech skills required.
Step 1: Sign up for free
Start your free trial — no credit card required
Haircut
45 min
Balayage
2.5 hrs
Blowout
30 min
Highlights
2 hrs
Step 2: Add your services
Set up your menu with prices and durations
YOUR BOOKING LINK
SHARE ANYWHERE
New booking!
Emma J. booked Balayage
Step 3: Share your link
Put it in your bio, send via text, or share anywhere
Simple, transparent pricing
No hidden fees. No surprise add-ons. Ever.
Get started with basic booking and payment features
Platform fee
1.0%
SMS
50 SMS/mo
Team size
1 stylist
- Unlimited bookings
- Online payment links
- Basic calendar
- Client notes & photos
- 30-day analytics
- Automated reminders
- Custom booking page
- Client portal
or $17/mo billed annually
Full customization with 4x more SMS credits
Platform fee
1.0%
SMS
200 SMS/mo
Team size
1 stylist
- Everything in Free
- Automated reminders
- Custom booking page
- Client portal
- 12-month analytics
- SMS marketing
- No-show protection
or $35/mo billed annually
Team collaboration with advanced marketing tools
Platform fee
1.0%
SMS
500 SMS/mo
Team size
Up to 5 stylists
- Everything in Starter
- Team collaboration (5 seats)
- Custom SMS templates
- SMS marketing campaigns
- No-show protection
- Automated rebooking
- Priority support
or $112/mo billed annually
Scale your salon with unlimited SMS and 10 seats
Platform fee
1.0%
SMS
3,000 SMS/mo
Team size
Up to 10 stylists
- Everything in Pro
- Unlimited SMS (no overage)
- Team calendar view
- Commission tracking
- Role permissions
- Staff time tracking
- Team performance dashboard
All paid plans include a 14-day free trial. Cancel anytime.
Frequently asked questions
Ready to grow your business?
Join beauty professionals who've simplified their booking.
get startedNo credit card required