Comparison

Willo vs GlossGenius

GlossGenius is a solid tool, but Willo offers AI assistance and a free plan to get started. See how we compare.

Feature comparison

Feature

Willo

GlossGenius

AI booking assistant

Free plan available

SMS reminders included

Limited

Custom booking page URL

Client notes & photos

Calendar sync

Deposits & no-show protection

Instagram bio link ready

Marketing tools

Included

Add-on cost

Starting price

$0/mo

$24/mo

Pro plan price

$49/mo

$48/mo

Why beauty pros choose Willo

AI that works 24/7

Willo's AI assistant handles booking questions, reschedules, and client inquiries around the clock. GlossGenius doesn't offer this.

Start free, upgrade when ready

Willo has a free plan to get started. GlossGenius charges $24/month minimum — even if you're just starting out.

Simple, transparent pricing

Willo's pricing is straightforward — a low monthly fee plus a small platform fee. No confusing add-on costs.

Compare the plans

Similar pricing, but Willo gives you more — including a free tier to start.

GlossGenius

Starting price$24/mo

Free tierNone

AI assistantNot available

SMS remindersLimited

Willo

Starting price$0/mo (Free tier)

Basic plan$24/mo

AI assistantIncluded

SMS remindersIncluded

Start free and upgrade when you're ready!

"I switched from GlossGenius after I discovered Willo's AI assistant. It handles so many messages for me while I'm with clients. That alone is worth more than the small price difference."

Nicole Rivera

Lash Artist • Phoenix, AZ

Ready to try something better?

Start free and see why beauty professionals are switching to Willo.

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