Comparison

Willo vs Vagaro

Vagaro tries to do everything. Willo focuses on doing one thing perfectly — helping you get booked. No clutter, no confusion.

Feature comparison

Feature
Willo
Vagaro
AI booking assistant
Simple, modern interface
Cluttered
Free plan available
No add-on fees for features
Many add-ons
Quick setup (under 10 min)
Complex setup
SMS reminders included
$20+/mo extra
Custom booking page URL
Calendar sync
Client management
Deposits
Starting price
$0/mo
$30/mo
Hidden fees
None
Many add-ons

Why beauty pros switch from Vagaro

Simple beats complicated

Vagaro is packed with features you'll never use. Willo gives you exactly what you need — booking, payments, reminders — without the clutter.

No nickel-and-diming

Vagaro charges extra for SMS ($20+/mo), forms, email marketing, and more. With Willo, key features are included — no surprise add-ons.

AI handles your messages

Willo's AI assistant responds to booking inquiries 24/7. Vagaro doesn't have anything like this — you're on your own.

Vagaro's hidden costs add up

What looks like $30/month can quickly become $80+ with add-ons.

Vagaro's Add-On Fees

Base plan$30/mo
Text marketing$20/mo
Forms$10/mo
Email marketing$10/mo
Website builder$10/mo
Real monthly cost$80+/mo

Willo's Simple Pricing

Pro plan with everything$49/mo
SMS remindersIncluded
AI assistantIncluded
Marketing toolsIncluded
Add-on fees$0
Total monthly cost$49/mo

"Vagaro felt like I needed a degree to use it. So many menus, so many add-ons. Willo is refreshingly simple — I set it up in 10 minutes and my clients love how easy it is to book."

SJ

Sarah Johnson

Hair Stylist • Miami, FL

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