1. Introduction

Willo ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our AI-powered booking assistant service ("Service").

2. Information We Collect

2.1 Information You Provide

• Business information (name, business name, phone number, email)

• Payment information (credit card details, billing address)

• Service details (your offerings, pricing, availability)

• Calendar system credentials (to integrate with your calendar)

2.2 Information Collected Automatically

• Phone numbers of callers to your business line

• SMS conversation content between our AI and your clients

• Booking details (names, services requested, preferred times)

• Usage data (number of calls, bookings captured, response times)

• Technical data (IP addresses, browser type, device information)

2.3 Information From Third Parties

• Calendar availability from your calendar system

• Payment processing information from payment processors

3. How We Use Your Information

3.1 To Provide the Service

• Respond to missed calls via SMS

• Collect booking information from your clients

• Integrate bookings with your calendar

• Process payments for our services

3.2 To Improve the Service

• Analyze conversation patterns to improve AI performance

• Identify and fix technical issues

• Develop new features and functionality

3.3 To Communicate With You

• Send service notifications and updates

• Respond to your inquiries and support requests

• Send billing statements and payment reminders

3.4 To Comply With Legal Obligations

• Respond to legal requests and prevent fraud

• Enforce our Terms of Service

• Protect our rights and property

4. SMS Messaging Privacy

4.1 Client Communications

• We send SMS messages to your clients who call your business when you're unavailable

• Messages are sent from a Twilio-powered phone number

• Conversation content is stored to provide service continuity

4.2 Opt-Out Rights

• Your clients can opt-out by replying STOP at any time

• Opt-out requests are processed immediately

• We maintain an opt-out list to prevent future messages

4.3 Message Content

• We only send messages related to booking appointments

• We do not send marketing or promotional messages without explicit consent

• Message frequency varies based on client interactions

5. How We Share Your Information

5.1 We Do NOT Sell Your Data We never sell, rent, or trade your information or your clients' information to third parties for marketing purposes.

5.2 Service Providers We share information with trusted service providers who help us operate:

• Twilio: SMS messaging platform (see Twilio's privacy policy at twilio.com/privacy)

• Payment Processors: To process your payments securely

• Calendar Services: To sync bookings with your calendar

• Cloud Hosting: To store data securely

These providers are contractually obligated to protect your information and use it only for services they provide to us.

5.3 Legal Requirements We may disclose information if required by law or to:

• Comply with legal processes (subpoenas, court orders)

• Protect our rights and property

• Prevent fraud or illegal activity

• Protect the safety of our users or the public

5.4 Business Transfers If Willo is acquired or merged, your information may be transferred to the new owner.

6. Data Security

6.1 Security Measures We implement industry-standard security measures:

• Encryption of data in transit (TLS/SSL)

• Encryption of data at rest

• Secure authentication and access controls

• Regular security audits and monitoring

• Limited employee access to personal data

6.2 No Absolute Security While we strive to protect your information, no internet transmission is 100% secure. You use the Service at your own risk.

7. Data Retention

7.1 Active Accounts

• We retain your account information while your account is active

• Booking data and conversation logs are retained for 24 months

• Payment records are retained for 7 years for tax purposes

7.2 Closed Accounts

• When you cancel, we delete or anonymize your data within 90 days

• We may retain some information to comply with legal obligations

• Backups may contain data for up to 90 additional days

7.3 Your Right to Deletion You can request deletion of your data at any time by contacting us.

8. Your Privacy Rights

8.1 Access and Correction You have the right to:

• Access your personal information

• Correct inaccurate information

• Update your account details at any time

8.2 Data Portability You can request a copy of your data in a machine-readable format.

8.3 Deletion You can request deletion of your account and personal information.

8.4 Opt-Out You can opt-out of:

• Non-essential emails (marketing communications)

• Data sharing with certain third parties

8.5 State-Specific Rights

California Residents (CCPA)

• Right to know what personal information we collect

• Right to delete personal information

• Right to opt-out of "sale" of personal information (we don't sell data)

• Right to non-discrimination for exercising these rights

Other States Similar rights may apply under your state's privacy laws. Contact us to exercise your rights.

9. Children's Privacy

Our Service is not intended for children under 18. We do not knowingly collect information from children. If you believe we have collected information from a child, contact us immediately.

10. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy policies.

11. International Users

Our Service is operated in the United States. If you're outside the U.S., your information will be transferred to and processed in the U.S., which may have different privacy laws than your country.

12. SMS Compliance

12.1 TCPA Compliance

• We only send SMS to individuals who have called your business

• Messages are transactional (related to booking requests)

• Recipients can opt-out at any time

12.2 Carrier Requirements

• We comply with carrier guidelines and regulations

• We maintain reasonable sending rates

• We honor opt-out requests immediately

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

• Posting the new policy on our website

• Sending you an email notification

• Updating the "Last Updated" date

Continued use after changes constitutes acceptance.

14. Contact Us

Questions About Privacy:

• Email: hello@gowillo.com

To Exercise Your Rights: Email us at hello@gowillo.com with "Privacy Request" in the subject line.

15. Consent

By using Willo's Service, you consent to:

• This Privacy Policy

• The collection and use of information as described

• SMS communications as part of the Service

• Data processing by our service providers